About Us - Beer Gear Apparel & Merchandise | Wear It Proud

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About Us

Wear It Proud is the official licensee holder for Lion New Zealand’s branded merchandise. We have been bringing some of New Zealand’s most iconic branded merchandise to the world for over a decade, and we have loved every minute of it.

We collaborate with Lion NZ to bring the most extensive and contemporary range of beer gear, constantly creating products that our customers Wear With Pride.

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